MediaMath Helps Close the Gap Between Marketing Technology and Ad Technology
MediaMath App for Oracle Marketing Cloud Enables Marketers to Execute Cross-Channel Marketing Campaigns Across Paid & Owned Landscape
17 Sep, 2015, 09:00 ET
NEW YORK, Sept. 17, 2015 /CNW/ -- MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced their work with Oracle Marketing Cloud to enable B2B and B2C marketers to drive engagement by powerfully combining paid and owned media.
MediaMath's TerminalOne for Oracle Marketing Cloud application, is an app that lives within the Oracle Marketing Cloud user interface and allows marketers to extend and align their email messages by leveraging powerful retargeting tactics across paid media channels. Additionally, marketers are able to build more actionable customer profiles by activating email-based audiences across paid channels.
"By working with Oracle, we are integrating powerful and complementary advertising and marketing technology to provide marketers with the complete end-to-end infrastructure they need to target their audiences at every stage of the customer journey, from awareness and engagement to purchase and retention - and beyond," said Chris Victory, VP of Global Partnerships and Business Development at MediaMath. "The MediaMath app for Oracle Marketing Cloud is just the tip of the iceberg when it comes to our plans for collaborating and merging the worlds of paid and owned media."
The MediaMath App for Oracle Marketing Cloud is available on the Oracle Cloud Marketplace, a one-stop shop for Oracle customers seeking trusted business applications and service providers offering unique business solutions, including ones that extend Oracle Cloud Applications.
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.
MediaMath (www.mediamath.com) is a global technology company that's leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more, visit http://www.oracle.com/partners.
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