Media Photo Opp Alert - Canadian Music Artists And PepsiCo Canada Planning To
Do Some Good

MISSISSAUGA, ON, April 15 /CNW/ - Canadian music artists and PepsiCo Canada are up to something good. We can't reveal all the details just yet, but what we can tell you is that there's a video in the making in St. John's, Newfoundland, featuring Canadian music artists who are in town, and you're invited to come by and check out the action behind-the-scenes.

Following is a tentative schedule of which Canadian artists you can expect to see and when:

    
    Friday, April 16:
    -----------------
    11:00 a.m.      GREAT LAKE SWIMMERS
    1:00 p.m.       CLASSIFIED
    2:30 p.m.       STARS
    3:00 p.m.       ARKELLS
    3:30 p.m.       JONATHAN GALLANT (BILLY TALENT)
    4:30 p.m.       SHILOH

    Saturday, April 17:
    -----------------
    10:30 a.m.      JOHHNY REID
    11:20 a.m.      JARVIS CHURCH
    1:00 p.m.       NIKKI YANOVSKY
    1:30 p.m.       JULLY BLACK
    2:30 p.m.       TEN SECOND EPIC
    3:30 p.m.       THE NEW CITIES
    4:30 p.m.       DOWN WITH WEBSTER
    5:00 p.m.       FABER DRIVE

    Sunday, April 18:
    -----------------
    12:30 p.m.      STEREOS
    1:00 p.m.       CARLEY RAE JEPSEN
    3:15 p.m.       HEDLEY
    

Note: all times are local Newfoundland Standard Time

Please contact PraxisPR at the number below to schedule your visit, as these are by appointment only.

Additionally, a photo opp is scheduled for 2:00 p.m. on Saturday, April 17 featuring the president of PepsiCo Beverages Canada, Stacy Reichert, and the Minister of Tourism for Newfoundland and Labrador, Hon. Terry French.

The Satellite Spoke Club presented by PepsiCo Canada and produced by The Pilot Agency is located at 'S' Restaurant, 390 Duckworth Street, St. John's, Newfoundland.

    
    What:        Photo Opportunity
    Where:       The Satellite Spoke Club, 'S' Restaurant, 390 Duckworth
                 Street, St. John's, Newfoundland
    When:        Friday, April 16, 1:00 to 7:00 p.m.,
                 Saturday, April 17, 1:00 to 7:00 p.m.,
                 Sunday, April 18, 12:00 to 5:00 p.m.
                 Photo Opp: Saturday, April 17, 1:30 to 2:00 p.m.
    

About PepsiCo Canada

PepsiCo's businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business. PepsiCo Beverages Canada includes the Pepsi, Gatorade and Tropicana brands. For more information, please visit www.pepsico.ca.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please www.pepsico.com.

About The Spoke Club

The Spoke Club is a private members club conceived as a gathering place for individuals with an interest in media, entertainment and the arts. Located on King Street West in downtown Toronto, it features a reading room, dining room, several lounge areas, an art gallery, a screening room, private event spaces and a rooftop garden. Non-members are welcome into The Spoke Club only as guests of a member. For more information please visit www.thespokeclub.com.

For further information: Media Contacts: For PepsiCo Beverages Canada: Kelly Mansell, PraxisPR, [phone], [email protected]; For The Spoke Club: Samantha Lewis, Strut Entertainment, [phone], [email protected]