Media Invitation - Standard Life's Big Search is now open! Let's get everyone
outside to help Big Brothers Big Sisters!

MONTREAL, May 31 /CNW Telbec/ - Media representatives are invited to attend Standard Life's Big Search on Friday, June 4, from 8 a.m. to 1 p.m. in Mount Royal Park. The event is designed to raise funds for Big Brothers Big Sisters of Canada.

Standard Life decided to focus on geocaching to attract attention to Big Brothers Big Sisters' urgent need to recruit new mentors. This is one of the first times this recreational activity is being used as part of a fundraising campaign in Canada. Approximately 200 participants will look for containers hidden on Mount Royal by using a GPS and a list of coordinates (latitudes and longitudes).

    Date:     Friday, June 4, 2010

    Time:     8 a.m.      Arrival of participants and registration
              9 a.m.      Standard Life's Big Search begins
              11 a.m.     Participants return
              11:30 a.m.  Winners are announced, speeches and lunch
              1 p.m.      End of activity

    Place:    Le Pavillon, Beaver Lake, Mount Royal Park


    Big Brothers Big Sisters of Canada

    - A "Big" and a "Little" will share their experiences and talk about the
      advantages of the mentoring program.
    - Bruce MacDonald, President and Chief Executive Officer
    - Denise Ouellette, member of the Board

    Standard Life

    - Joseph Iannicelli, President and Chief Executive Officer
    - Vincenzo Ciampi, Vice-President, External Communications and Public

SOURCE Standard Life

For further information: For further information: Valérie Lamarre, Consultant, External Communications and Public Affairs, (514) 499-7999, ext. 8150, Cell.: (514) 605-3439,

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