The 7Up brand creates the Rire-O-Don to support the Association sportive et communautaire du Centre-Sud as part of the Just for Laughs Festival
MONTREAL, July 5 /CNW Telbec/ - PepsiCo Canada's 7Up brand will announce today that, as part of the Rire-O-Don, it will donate $7 for every laugh recorded to the Association sportive et communautaire du Centre-Sud (Centre-South sports and community association). Visitors are invited to record their laughs from July 17 to 25 in the 7Up Laugh Cube in the 7Up Freshness Corridor at the Just for Laughs Festival, presented by Vidéotron in collaboration with Loto-Québec.
Who: Mr. Yvon Deschamps, comedian and President of the Association
sportive et communautaire du Centre-Sud
Mrs. Manon Lavallée, Director of Marketing, 7Up
Mr. Gilbert Rozon, founding President, Just for Laughs
Mr. José Rebelo, General Manager of the Association sportive et
communautaire du Centre-Sud
Where: Association sportive et communautaire du Centre-Sud
2093, rue de la Visitation
When: Wednesday, July 7, 2010 at 10:30 a.m.
For further information: For further information: Hélène Reeves or Lisette Guertin, communication consultants, Reeves & Associés, (450) 656-4420, (514) 573-6892 cell, firstname.lastname@example.org or email@example.com