TORONTO, June 10, 2013 /CNW/ - BENT, a Branded Entertainment Company, launched today with a mission to be a leader in the rapidly growing, brand driven, entertainment and content sector. The partners are industry innovators from the media, production and creative community.
The founding partners are; Cue Digital Media, A Global Sports and Entertainment Company founded by digital media pioneer David U.K., Alibi Entertainment, a leading cross media production company helmed by advertising industry executive Christopher Grimston, acclaimed writer, director and producer, James Hyslop and media startup veteran Stephen Tapp from Hercules Media Group, previously Head of Chum Television and XM Satellite Radio. The new company will represent the best of the four disciplines that are required to build brand value in today's ever fragmented media environment - MEDIA, CREATIVE, PRODUCTION and DISTRIBUTION, representing a new avenue for brand advocates and advertisers seeking to engage audiences in meaningful and unique ways.
"Bent, is the right partnership at the right time with a pedigree and passion for weaving and leveraging brands into entertaining stories, on all video-based platforms" says BENT partner Stephen Tapp. "We understand the journey for brands looking to impact audiences in this highly competitive video landscape. With the right story and the best targeted media we can help our agencies and brand partners to build immersive and powerful relationships with their audiences in addition to developing unique strategies to monetize their efforts.
Housed in Toronto, the new company will leverage the resources from each of its three partners. Cue's leading global award winning history in developing Branded Entertainment and its massive national distribution network, Alibi's creative and production expertise and Tapp's deep relationships on all media platforms. The company is uniquely positioned to be agile and efficient in serving the needs of brands across TV, online display, mobile, tablet, video and social channels."
About Cue Digital Media (www.cuedigitalmedia.com)
Cue Digital Media is one of Canada's largest online Sports and Entertainment Media companies selling online integrated advertising opportunities, branded entertainment, sponsorships and partnerships to major agencies and Fortune 100 brands.
Cue exclusively represents select, established, premium online sports and entertainment properties in Canada reaching 22 Million Unique Visitors and 6.2 Million Canadian Males 18-49*
Cue has made "The List," as one of the hottest digital companies and recently named one of Canada's Most Promising New Digital Companies at the Digi Awards in 2011 and 2012.
Cue is ranked in the Top 20 Canadian Digital Media Companies according to *ComScore May 2013.
About Alibi Entertainment and Section 8 (www.alibientertainment.ca)
Alibi Entertainment develops and produces documentary, docu-drama, drama, lifestyle and branded content programming. Alibi is part of Section Eight, the holding company for seven of Canada's pre-eminent production and post companies (Sons and Daughters, Panic & Bob, Posterboy, Notch, Axyz, Crush, Lollipop). Combined with partner company Pirate Audio, the group has developed a critical mass of top creative, production and post resources.
About Hercules Media Group Inc. (www.herculesmediagroup.com)
Created in 2007 by accomplished media industry veteran Stephen Tapp, Hercules Media Group provides strategic advisory services and investment in digital television, international content distribution, broadband, mobile media and marketing communications. HMG partners with and advises companies on startup and growth strategies. The company has investments in several companies in the digital media, production and marketing space.
Image with caption: "Bent Branded Entertainment Logo (CNW Group/Bent Branded Entertainment)". Image available at: http://photos.newswire.ca/images/download/20130610_C6515_PHOTO_EN_27799.jpg
SOURCE: Bent Branded Entertainment
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