Media Alert/Photo Opportunity - Gatorade Canada Introduces G Series with
Elite Performance Athletes

TORONTO, Aug. 12 /CNW/ - PepsiCo Canada, licensee of the Gatorade(R) brand in Canada, will announce today that the G Series(TM) line of products will make its Canadian debut in Spring 2011. To help athletes get the most out of their performance, the G Series line-up provides fuel, fluid and nutrients before, during and after activity. Grounded in the latest sports nutrition research and developed in collaboration with athletes, the G Series platform showcases the Gatorade brand's deep understanding of the performance needs of today's athletes.

To celebrate this announcement, the G Series Performance Lab, a showcase of elite Canadian athletes including MMA champion Georges St-Pierre and ultra-marathoner Ray Zahab, being put to the test by Gatorade Sports Science Institute scientists.

    WHO:      Georges St-Pierre, reigning MMA world champion
              Matt Duchene, Colorado Avalanche centre
              Ray Zahab, ultra-marathoner
              Dale Hooper, VP Marketing, PepsiCo Beverages Canada
              Dr. Lawrence Spriet, Gatorade Sports Science Institute Canada

    WHAT:     G Series Symposium
              -  Media scrum with Georges St-Pierre
              -  Performance Lab testing
              -  Photo opportunities with athletes
              -  Interviews with Dale Hooper and Dr. Lawrence Spriet

    WHEN:     Thursday, August 12, 2010
              -  Performance Lab & Bod Pod Testing            2:00 pm
              -  Media Scrum with Georges St-Pierre           2:15 pm SHARP
              -  Photo opportunities with Georges St-Pierre,
                 Matt Duchene & Ray Zahab                     2:00 - 4:00 pm

    WHERE:    MaRS Discovery District, 101 College Street West, Toronto


For further information: For further information: To confirm attendance at media scrum, please contact: Chantelle Bernard, High Road Communications, 416.644.2289,

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890