Media Alert: Sears Canada Charitable Foundation Challenges Toronto to a Winter Swim in Support of SickKids

Join us on Family Day to help #StopKidsCancerCold.

TORONTO, Feb. 10, 2016 /CNW/ -


The Toronto Sears Great Canadian Chill is Canada's ONLY urban polar bear dip located in the heart of the city. On February 15th, participants will put their willpower and courage to the test by jumping into a custom-built pool in the middle of Yonge-Dundas Square. Funds raised from The Chill will be collected by the Sears Canada Charitable Foundation and allocated to the Sears Cancer Clinic, a world-renowned treatment centre for children with cancer, and the Sears Childhood Cancer Fellowship at The Hospital for Sick Children.


Over 200 Chillers comprised of individuals and corporate teams
SickKids Ambassador and childhood cancer survivor
Sears Central Region Executive Team – in-store fundraising goal of $ 75,000 has been reached and has surpassed $100,000


Family Day, Monday, February 15th, 2016  

Chiller Check-In and Walk-Up Registration Opens

10 a.m.

Opening Ceremonies

11:40 a.m.

Prizing for Top Fundraisers

First Chillers take the plunge

12:00 p.m.


Yonge-Dundas Square
Toronto ON M5B2R8 

Photo/Video Opportunities:

SickKids Ambassador, Sears Executives, teams & individuals in costumes, top fundraisers, on-site hot tubs, and sponsor activations such as the Dyson® Hot + Cool Lounge.

SOURCE Sears Canada Inc.

Image with caption: "The pool at the urban Toronto Sears Great Canadian Chill (CNW Group/Sears Canada Inc.)". Image available at:

For further information: MEDIA CONTACT: Paulina Piwek, Communications Manager, Sears Great Canadian Chill,, 905.536.7761


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Sears Canada Inc.

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