Media Alert: New Oakville LCBO store has unique features

TORONTO, May 6 /CNW/ -

    
    WHAT:     Official opening of the new 16,200 square-foot LCBO Olde
              Oakville Market Place store at 321 Cornwall Road at Trafalgar
              Road, Oakville's largest LCBO outlet. The new store reflects
              the latest evolution in LCBO retailing, including a walk-in
              temperature and humidity-controlled (THC) room for high-end
              wines and a large tasting bar with an automated system for
              dispensing wine and spirit samples. It will also offer one of
              the largest Vintages fine wine and spirits selections in
              Ontario.

              LCBO President and CEO Bob Peter, Oakville Mayor Rob Burton,
              MADD Canada CEO Andrew Murie and Margaret Anderson, founder of
              the Ian Anderson House hospice, will launch the new store by
              uncorking and toasting with an Ontario sparkling wine and
              Oakville craft beer.

              With some 11,500 square feet of display space and more than
              3,200 products in total, including 1,500 Vintages wines and
              spirits, the new store will be a destination outlet for
              Oakville, Mississauga and surrounding communities. It increases
              the number of Oakville LCBO outlets to six from five.

              The new store will also feature a "Best of Ontario" section
              offering more than 200 VQA wines displayed by grape varietal,
              e.g. chardonnay, riesling, merlot, pinot noir. Another 180
              wines produced by Ontario wineries are also available. There is
              also an event kitchen with an overhead LCD screen for cooking
              demonstrations and wine appreciation classes and tutored
              tastings.

    WHERE:    LCBO Olde Oakville Market Place Store
              321 Cornwall Road (at Trafalgar Road)
              Oakville, Ontario

    WHEN:     Friday, May 7, 2010, 9:30 a.m. Remarks at 10:00 a.m.

                  Photo, video and interview opportunities.
    

For further information: MEDIA CONTACT: Chris Layton, LCBO Media Relations Co-ordinator, Tel. [phone], Cell. [phone], Fax. [phone], E-mail: [email protected]