MEDIA ALERT: Media Invited. Brave Souls Wanted. Adventure Guaranteed.

TORONTO, May 10 /CNW/ -

    
    What:  Canadian Club(R) Whisky will announce the resurrection of its
           world-famous Hide A Case adventure (1967-1991). Hide A Case 2010
           presents the contemporary adventurer with modern-day twists, an
           international treasure hunt, secret destinations, and a huge
           finder's fee of US $100,000.

    When:  Tuesday, May 11, 2010 at 1:00pm

    Where: 468 Wellington St. W., Suite 201

    Photo/Video/Interview Opportunities:

        -  The venue, Canada's best kept cultural secret, offers
           opportunities to view a multitude of rarely seen world treasures
        -  Hide A Case lead adventurer Kevin Brauch, known around the world
           as the host of TVs Thirsty Traveler and floor reporter on Iron
           Chef America
        -  Special guest Benson Lilly, who led adventurous teams around the
           world to hide cases of Canadian Club Whisky
        -  View a sampling of advertisements from the original Hide A Case
           campaign, which were embedded with clues to assist adventure-
           seekers in their quest to find cases hidden all over the world
    

For further information: Sherry Lawlor, LexPR Canada, [phone] x3366, [email protected]; Laura Cochrane, LexPR Canada, [phone] x3361, [email protected]