MEDIA ALERT: Freshworks Crashes Dreamforce with #Failsforce Campaign as 69% of SMBs Prepare to Switch Out Their SaaS CRM
25 Sep, 2018, 19:08 ET
Customer Engagement Software Maker Takes Over the Skies with Massive Blimp and Airborne Press Conference
SAN BRUNO, Calif., Sept. 25, 2018 /CNW/ -- Freshworks, a global leader in customer engagement software, is making its presence known with an ambitious "gate-crashing" campaign in San Francisco during the Dreamforce 2018 conference.
"Hit Refresh" Takes Over San Francisco
Freshworks will be taking over the skies and streets of San Francisco with a massive "#Failsforce" blimp and marching band (renderings below) spreading the message that it's time for companies to replace their bloated SaaS CRM solutions with refreshingly simple customer engagement software.
According to a new study, "Riding the Next Wave of SaaS CRM," commissioned by Freshworks, 69 percent of SMBs say they will replace their CRM solutions and 56 percent of them are already making plans to replace them within the next two years. More than 25 percent are already looking for more efficient, user-friendly systems that aren't as costly and don't require as many IT resources as systems currently dominating the market.
As a part of the campaign, Freshworks will be hosting a live press conference from the #Failsforce blimp with Freshworks customers who have switched from other CRMs.
"Small businesses have been saddled with bloated and dysfunctional software for too long," said David Thompson, CMO of Freshworks. "The market is clearly ready for a change, with 69 percent of small firms looking to replace their CRM software. Freshworks is taking over the skies and streets of San Francisco this week to demonstrate that there is a 'refreshingly' better solution available."
Freshworks is also providing several other ways for conference goers to get away from the hectic rush of Dreamforce:
What: Refresh Your Body
When: Sept. 24 - 27, 7am - 7pm
Where: The Refresh Lounge, 717 Market Street, San Francisco
Freshworks will be giving attendees coffee and snacks throughout the day as well as handing out juice and smoothie gift cards from local merchants. In addition, for registered attendees they will have the opportunity to win daily prizes as well as be automatically entered for a grand prize drawing of a trip for two to Canyon Ranch in Tucson, Arizona.
What: Refresh your Mind
When: Sept. 25 - 27
Where: Equinox Sports Club, 747 Market Street, San Francisco
Dreamforce attendees can also refresh their minds and souls courtesy of Freshworks. Registered attendees will have free access to Yoga, Barre, Spin/Cycle, and fitness classes during the week.
- Freshworks will be conducting a Facebook Live broadcast from the #Failsforce blimp featuring interviews with former Salesforce customers who have switched to Freshworks: https://www.facebook.com/FreshworksInc/.
- Freshworks executives are available to discuss the ambitious gate-crashing campaign and detail its purpose.
- Video and images of the #Failsforce blimp, marching band, and Refresh Lounge are available by request.
- Please email [email protected] for more info.
Freshworks provides organizations of all sizes with SaaS solutions that make it easy for customer support, sales and marketing professionals to communicate effectively with customers for better service and collaborate with team members to resolve customer issues. The company's products include Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat and Freshmarketer. Founded in October 2010, Freshworks Inc., is backed by Accel, Tiger Global Management, CapitalG and Sequoia Capital India. Freshworks' headquarters are located in San Bruno, Calif., with global offices in India, UK, Australia and Germany. The company's cloud-based suite is widely used by over 150,000 businesses around the world including the NHS, Honda, Rightmove, Hugo Boss, Citizens Advice, Toshiba and Cisco.
Method Communications for Freshworks
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