MEDIA ALERT: Denmark's Crown Prince Couple Helps Mark 90 Years of Canadian, Danish Partnership in Innovating Diabetes Care
Novo Nordisk Exclusive Event at MaRS Discovery District
TORONTO, Sept. 11, 2014 /CNW/ - In collaboration with the Royal Danish Consulate General and the Canadian Diabetes Association, Danish-based pharmaceutical company Novo Nordisk is hosting "Innovation in Diabetes Care: 90 Years and Beyond" at the MaRS Discovery District, to highlight the significant contribution Canada has made to diabetes care, and the collaborative spirit and innovation Canadian and Danish researchers have shared over the past 90 years.
This exclusive event will be attended by special guests HRH the Crown Prince, HRH the Crown Princess and Niels Boel Abrahamsen, Danish Ambassador to Canada as part of a Danish trade mission to Canada.
WHAT: Join Novo Nordisk Canada to learn about the origins of diabetes care, the discovery of insulin, Canadian and Danish contributions and the future of diabetes care.
WHO:
- Special Guests, The Crown Prince Couple
- Vince Lamanna, President, Novo Nordisk Canada
- Lars Rebien Sørensen, President & CEO, Novo Nordisk A/S
- Dr. Ronald Goldenberg, Clinical Endocrinologist, North York General Hospital
- Rick Blickstead, President & CEO, Canadian Diabetes Association
- Dr. Janet Hux, Chief Scientific Officer, Canadian Diabetes Association
WHERE: MaRS Discovery District - Auditorium, 101 College Street, Toronto, Ontario
WHEN: Thursday, September 18
1:50 p.m. - 2 p.m. - Photo Op with The Crown Prince Couple
2 p.m. - 2:25 p.m. - Arrival and Registration
2:25 p.m. - 4:30 p.m. - Event Presentations and Panel Discussion
4:30 p.m. - 5 p.m. - Closing Reception
Interviews upon request
WHY: More than three million Canadians are living with diabetes, a number that is expected to increase to 4.8 million by 2024.i
Novo Nordisk is focused on developing new and better treatments for people with diabetes. Now the world's largest diabetes care company, Novo Nordisk provides therapeutic treatments for an estimated 23 million people with diabetes worldwide and produces approximately 50 per cent of all insulin in the world.
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i Canadian Diabetes Association. "Diabetes Charter for Canada - Diabetes in Canada." Accessed on September 10, 2014 at http://www.diabetes.ca/getmedia/513a0f6c-b1c9-4e56-a77c-6a492bf7350f/diabetes-charter-backgrounder-national-english.pdf.aspx.
SOURCE: Novo Nordisk Canada Inc.
To arrange an interview or photo opportunity for the event, please contact: Lisa Cancian, (416) 486-5906, [email protected]
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