Media Alert / Photo Opportunity - Under Armour Tips Off All-Star Weekend with Stephen Curry

Global Performance Brand Hosts a Day of Interactive Basketball Experiences Presented by Foot Locker at Yorkdale Shopping Centre on February 12

TORONTO, Feb. 11, 2016 /CNW/ -


Under Armour is hosting a full day of interactive basketball experiences on a custom basketball court built in Yorkdale Shopping Centre. The Under Armour activation presented by Foot Locker will culminate with an appearance and Q & A session with NBA All-Star Stephen Curry hosted by TSN anchor Kate Beirness.

Throughout the day on Friday, fans can put themselves at the centre of the All-Star action and capture their own gravity-defying moments, by stepping on the court and getting their photos taken in a special 180-degree photo booth. The multi-camera booth captures a moment from multiple angles then pieces the pictures together to create an image that seems to rotate in space.

Under Armour is releasing two new colourways of Curry's signature shoe, the Curry Two, during All-Star Weekend: "All-Star" and "Energy". The new colourways, which Curry will be wearing on-court during All-Star Weekend, drop worldwide on Saturday, February 13, 2016 and will be available at, Foot Locker and select retailers.


Kate Beirness, TSN broadcast personality 
Stephen Curry, NBA All-Star and MVP for the 2014-2015 season


10 a.m. – 9:00 p.m., Friday, February 12, 2016

  • 10:00 a.m. – 12:00 p.m.: Basketball clinic with youth players from Canada Elite program
  • 12:00 p.m. – 9:00 p.m.: 180-degree photo booth activation
  • 6:45 p.m. – 7:30 p.m.: Stephen Curry appearance and Q & A hosted by Kate Beirness


Centre Court, Yorkdale Shopping Centre
3401 Dufferin Street
Toronto, Ontario
M6A 2T9


SOURCE Under Armour, Inc.

For further information: and to request media credentials, please contact: Danielle Daly, Under Armour,, c: 201-400-3699; Sinead Brown, Paradigm PR,, c: 647-224-9173; Ashleigh Mair, Paradigm PR,, c: 647-884-1174

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