MEDIA ALERT - VIDEO - The Princess Margaret Cancer Foundation's #NoHairSelfie digital campaign a resounding success

TORONTO, Feb. 10, 2015 /CNW/ -

VIDEO:	Highlights of The Princess Margaret's successful #NoHairSelfie digital fundraising campaign featuring volunteer barber Toronto Mayor John Tory shaving Canadian philanthropist Gary Slaight.
EVENT:	*Hair-ticipants worldwide actually or virtually shaved their heads (with the #NoHairSelfie app), supporting thousands of cancer patients and their treatment journey on World Cancer Day.  Event highlights included:
	- More than $1.8 million raised - More than 20,000 selfies posted - More than 55,000 app downloads - #NoHairSelfie trended #3 nationwide
VIDEO:	https://www.youtube.com/watch?v=TITQIPv1q3M&index=28&list=PLRCzL8uBPC7MS4XfUlLHVUx9okbqCSOjo

SOURCE Princess Margaret Cancer Foundation

Video with caption: "Video: VNR of #NoHairSelfie campaign featuring celebrity buzz-off". Video available at: https://www.youtube.com/watch?v=TITQIPv1q3M&index=28&list=PLRCzL8uBPC7MS4XfUlLHVUx9okbqCSOjo

Elissa Freeman, 416.565.5605; Diane Hargrave, 416.467.9954