MEDIA ALERT - VIDEO - The Princess Margaret Cancer Foundation's #NoHairSelfie digital campaign a resounding success

TORONTO, Feb. 10, 2015 /CNW/ -


Highlights of The Princess Margaret's successful #NoHairSelfie
digital fundraising campaign featuring volunteer barber
Toronto Mayor John Tory shaving Canadian philanthropist
Gary Slaight.


*Hair-ticipants worldwide actually or virtually shaved their
heads (with the #NoHairSelfie app), supporting thousands of
cancer patients and their treatment journey on World Cancer
Day.  Event highlights included:

- More than $1.8 million raised
- More than 20,000 selfies posted
- More than 55,000 app downloads
- #NoHairSelfie trended #3 nationwide


SOURCE Princess Margaret Cancer Foundation

Video with caption: "Video: VNR of #NoHairSelfie campaign featuring celebrity buzz-off". Video available at:

For further information: Elissa Freeman, 416.565.5605; Diane Hargrave, 416.467.9954


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