Media alert - The PROJECT Las Vegas Evolution - PROJECT is excited to
announce its evolution and announce the key highlights of its upcoming Las
Vegas show.

NEW YORK, Aug. 11 /CNW Telbec/ -


    WHO:    PROJECT is the world's preeminent advanced contemporary denim

            Available for on-site interviews:
            - Andrew Pollard, President PROJECT
            - Nancy Berger, Vice President of Marketing & Communications

    WHAT:   PROJECT is excited to announce its evolution. The industry is
            changing due to broad shifts in the global economy. There is a
            significant need for a new and pervasive fashion entity, designed
            to drive commerce, support creativity and business development
            and to expose and educate the industry and the consumer. PROJECT
            intends to rise to the occasion!

            This evolution will commence with the Summer 2010, Las Vegas
            show. Staying true to its authentic roots and heritage, PROJECT
            once the definitive New York show, will now represent a broader
            view of what it means to be American. The American dream is alive
            and well and global brands/retailers are looking to American
            fashion as a future growth driver. Modern Americana and all that
            it stands for is not only relevant, but widely sought after.
            Consumers now want value, quality, longevity, and a sense of
            heritage and the fashion industry is responding.

            PROJECT will implement innovative programs and easy-to-navigate
            merchandising concepts to modernize the show and create an
            overall sense of community among brands and retailers. It will
            introduce digital initiatives to include a social media salon and
            panel discussion, iPad lounge and mobile applications that
            enhance the show experience for both brands and attendees. It
            will unveil a speaker series to educate and expose the industry
            to new ideas and points of view. It will create a stage to
            showcase the brands of the future and the amazing individuals
            behind them. And, PROJECT will launch a platform to bring
            attention to global social causes and sustainable practices.

            PROJECT Las Vegas (August 17-19) will set the tone for the
            industry by showcasing the world's best designer denim and
            advanced contemporary brands in an atmosphere that insures
            collaboration, consideration and discovery. This season's show
            will provide an exciting preview to the remarkable new PROJECT to
            be unveiled in New York in January 2011.

            KEY HIGHLIGHTS:
            - Tweet House Sponsored by HauteLook Event - August 17th, 2010
              Social Media Panel Discussion 6:30 - 7:30 p.m followed by a
              cocktail event.
            - The HauteLook Social Media Lounge - August 17th - 19th, 2010
              Social media experts will provide on-site training.
            - ShowForce Interactive Show Guide - Free iPhone/iPad application
              that provides tools to navigate the show.
            - iSkin iPad Lounge - Providing iPad demos.
            - PROJECT 10 is a new stage for the brands and the one cause that
              PROJECT feels represents the future of fashion.

    WHEN:   PROJECT Las Vegas August 17, 18, 19, 2010

    WHERE:  Mandalay Bay
            Las Vegas

ABOUT PROJECT: Launched in 2003 and held bi-annually in New York and Las Vegas, PROJECT is the world's preeminent advanced contemporary and denim event. PROJECT features the most directional brands, attracts the most influential retailers in the global marketplace and unites them in a dynamic and community-focused atmosphere. For more information, please visit


For further information: For further information: or interviews: ZOÏ Agency: Maria Toumanova,, 514.282.9888 ext 26, 1.888.551.5119; Maria Varvarikos,, 514.282.9888 ext 21, 1.888.551.5119

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