Media Alert - Pickering Town Centre is reaching out to commuters to help the
Humane Society of Durham Region rebuild

TORONTO, March 10 /CNW/ - In an effort to raise awareness, and help rebuild the Humane Society of Durham Region animal shelter, Pickering Town Centre will be showing its support by reaching out to GO Transit commuters with information on Raise The Woof!-a five day fundraising and pet adoption event taking place, at the mall, during March Break.

    WHAT:  Pickering Town Centre representatives will be handing out
           information on Raise The Woof! complimentary keepsakes, plus a
           schedule of free March Break family activities. A spokesperson
           will be available to answer questions about the fundraising
           campaign and in-mall activities.

    WHO:   Pickering Town Centre and the Humane Society of Durham Region

    WHERE: Ajax GO Transit Station - 100 Westney Road, South, Ajax, ON.

    WHEN:  Thursday, March 11, 2010 - 3:30 p.m. - 6:30 p.m.

    WHY:   The Humane Society of Durham Region lost its facility and over 100
           animals to a tragic fire in 2008. Financial support, from the
           public, is urgently required to construct a new animal shelter.
           The purpose of the March Break event is to raise community
           awareness and encourage public participation in Pickering Town
           Centre's Raise The Woof! fundraising campaign.

The public and media are invited to attend. Photo and interview opportunities are available.

Pickering Town Centre is a one million square foot shopping centre located at Kingston and Liverpool Roads in Pickering, Ontario and is owned and operated by the Ontario Pension Board and managed by 20 VIC Management Inc. The shopping centre currently offers over 200 stores and services under one roof including The Bay, Sears, Famous Players, Zellers. Pickering Town Centre's website can be found at


For further information: For further information: Brenda Maynard-Richardson, Xen Communications, t: (416) 450-9647, e:; Lorna Murphy, Marketing Director, Pickering Town Centre, t: (905) 831-6066, e:

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