Media Alert - Launch of the Canadian Cancer Society's Thingamaboob Campaign Women in Quebec are invited to get a mammogram every two years

MONTREAL, Nov. 27, 2015 /CNW Telbec/ -

  • The sale of Thingamaboob keychains has helped to raise awareness on the importance of breast cancer screening among women in Quebec every year for the past five years.
  • To date, mammograms are the most reliable way to detect cancer in its early stages.  
  • When breast cancer is diagnosed and treated at the very beginning, more treatment options are available, the disease is less aggressive and greater are the chances of recovery.   



Launch of the Canadian Cancer Society's Thingamaboob awareness campaign, an initative that promotes regular mammograms and encourages women to take part in the Quebec Breast Cancer Screening Program (PQDCS)


Saturday, November 28th, 2015
From 10:30 to 11:30 am
Breast cancer survivors, doctors and Thingamaboob Ambassadors will be available for interviews. A public launch will take place at noon.


Galeries d'Anjou 
7999 des Galeries d'Anjou Blvd.
(near The Bay entrance)


Will be onsite:

  • Lise Dion, Canadian Cancer Society's Thingamaboob campaign spokesperson

  • Dr Johanne Blais and Dr Christiane Laberge, GPs specialized in women's health

  • A woman enrolled in the PQDCS who was diagnosed with breast cancer during a screening mammogram

  • An Ambassador of the Thingamaboob Campaign in charge of reaching women in specific culturalcommunities that have a low enrolment rate in the PQDCS

  • Dominique Claveau, Program Manager, Cancer Prevention, Canadian Cancer Society – Quebec Division


SOURCE Canadian Cancer Society, Quebec Division

For further information: André Beaulieu, Spokesperson and Senior Advisor, Communication, Canadian Cancer Society - Quebec Division,, 514 393-3444

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