Media Alert - Hotels.com launches largest campaign in Canada at Dundas subway station

Marks 60^th anniversary of the Yonge line

TORONTO, March 28, 2014 /CNW/ -

When:	Monday, March 31 at 9:00 a.m. – 10:00 a.m. Acknowledging the 60^th birthday of the Yonge Street subway line, Hotels.com will launch an "Obvious" takeover of Dundas subway station in Toronto which will run the entire month of April.
Where:	Dundas station: North entrance (AMC) near fare booth.
What:	Hotels.com has launched a clever new creative campaign in Toronto to show why it is the obvious choice for booking hotels. The outdoor campaign will complement a TV and radio flight in Canada which began a month ago and marks the largest outdoor campaign in Canada in the company's more than 20 year history. The integrated creative marketing strategy includes social media activations, email marketing, online banners and video, and more.
Why:	According to the World Economic Forum Tourism Competitiveness Report 2013, Canada improved its world ranking to eighth overall in a list of competitive tourism sectors in 140 countries.  Additionally, the Hotels.com Hotel Price Index (HPI) ranks Canada as the 3^rd most popular international destination for Americans. The company has a long term vision for Canada and plans to rollout "Hotels.com The Obvious Choice" in a digital outdoor display in Montreal later in April to complement unique radio spots.
Who:	Taylor Cole, Travel Expert at Hotels.com , is available on-site at Dundas station to discuss this fresh, fun on-trend campaign, why it was worth the risk to introduce 'Captain Obvious' to Canada and the Hotels.com commitment to the market.

SOURCE: Hotels.com

Lauren Wasley, energi PR, Email: [email protected], Mobile: [phone], Office: 416-425-9143 ext. 19