Media Alert - Gillette invites Toronto guys to transform shaving into gliding
by being among the first to experience the new Gillette Fusion ProGlide
Gillette Fusion ProGlide Shave Studio makes a stop in Toronto on its North American tour, offering guys the opportunity to try the new razor, which is not available until June 2010, and to provide their feedback
TORONTO, April 12 /CNW/ -
WHAT: The Gillette Fusion ProGlide Shave Studio is stopping in Toronto, giving guys the opportunity to be among the first to try the new Gillette Fusion ProGlide razor, which is not available in stores until June. Gillette Fusion ProGlide represents a significant advancement in shaving performance and was developed to deliver what many men desire most in their shaving experience - greater comfort. But as most guys know, shaving is believing. Gillette is taking the ProGlide Shave Studio on the road to five cities in North America to secure real testimonials and feedback from real guys. Those who visit the Studio will be asked a series of questions before, during and after their shave, which will be recorded and later uploaded at ProGlideChallenge.com. WHEN: April 14, 2010 9:30 - 10:00 a.m. Media Preview 11:00 a.m. Consumers interact with Shave Studio WHERE: Yonge & Dundas Square, Southeast corner of Yonge St. and Dundas St. E. Toronto, Ontario Note: The ProGlide Shave Studio will be in Toronto from April 14 - 18. WHO: Local Toronto media are invited to experience the Fusion ProGlide Shave Studio exclusively at its opening and try the razor first- hand. Media are also welcome to cover the event, speaking to guys taking part, both before and after the shave. Gillette R&D spokespeople and local dermatologist will also be available.
INTERVIEWS AND PHOTO OPPORTUNITIES ARE AVAILABLE.
For further information: Media Contact - Porter Novelli: Michael Margiotta: (416) 422-7161; Derek Baker: (416) 422-7158
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