Media Alert - First Food Fortified with Plant Sterols Launches in Canada

Exclusive media event today at 10:30 a.m.

TORONTO, June 1 /CNW/ - An apple a day may keep the doctor away, but for the millions of Canadians looking to lower their cholesterol, it would take 150 apples a day to see a significant effect.

What do apples - and other fruits, vegetables, grains, nuts and vegetable oils - have in common that help to lower cholesterol? Plant sterols: naturally-occurring substances that have been recognized for their cholesterol-lowering properties for decades. The problem? Until now, Canadians have faced serious challenges in their efforts to consume enough plant sterols through their diet to lower their cholesterol.

Please join us today at 10:30 a.m. at Le Germain's Victor restaurant for the unveiling of one of the most significant dietary advancements for Canadians who are looking to lower their cholesterol: the first food product in Canada fortified with plant sterols that's already available and enjoyed in 30 countries around the world.

    
    What:  The first plant sterol-fortified food in Canada; one of the most
           significant dietary advancements for Canadians who are looking to
           lower their cholesterol.

    Who:   Dr. Peter Jones, an expert on plant sterols, will speak to the
           impact of high cholesterol on overall heart health, and how
           lowering cholesterol can reduce the risk of heart disease

           Dr. Richard Tytus, a practicing family physician, who will speak
           to the impact of elevated cholesterol on overall heart health, and
           the importance of managing risk factors

           Melodie Yong, a registered dietitian, will share how to lower
           cholesterol through a heart healthy diet and lifestyle

           Lou Eisen, a Canadian comedian, actor and heart attack survivor,
           will deliver a funny and heartwarming talk based on the ANGINA
           MONOLOGUES showcasing his personal experience with heart disease
           and recovery

    Where: Victor Restaurant
           Hotel Le Germain
           30 Mercer St.

    When:  Tuesday, June 1, 10:30 a.m
    

Bonus!

Get your cholesterol tested on site by a registered nurse and enjoy a healthy breakfast!

For further information: or to R.S.V.P please contact: Camille Kowalewski, Edelman, [phone] x252, [email protected]; or Sarah Bannoff, Edelman, [phone] x 318, [email protected]