Media Alert - 12-Foot Birthday Cake, Buskers and Revelers Take Over Bloor
Street to Celebrate 10th Birthday of Shoppers Optimum

TORONTO, Aug. 4 /CNW/ -

What: Toronto's Bloor Street West will be the scene of celebration and revelry on Thursday, August 5th as Shoppers Optimum celebrates its 10th birthday with pop-up parties across the country, unprecedented savings in-store and an on-line personality game that will give members the chance to win a whopping 10 million Shoppers Optimum points.

    Photo/Video Opportunities:
        -  Revelers pour out of an eye-catching, fully-wrapped 10th Birthday
           Bus for a spontaneous party in one of Toronto's busiest
           shopping/business districts
        -  Passersby can join the party which includes an array of buskers
           who will entertain in front of a larger-than-life, 12'x12'
           inflatable birthday cake
        -  The revelers will offer free mini birthday cupcakes for the first
           100 people to show their Shoppers Optimum cards
        -  Teams will spread the word about the 10 million Optimum points up
           for grabs and how to enter the on-line personality game, before
           rushing off again to visit multiple locations around the city
        -  A Shoppers Optimum spokesperson will be on hand for interviews as

When: Thursday, August 5, 2010 at 12:00 Noon

Where: 55 Bloor St. W., M4W 1A5 (Outside on the corner of Bloor St. W. and Balmuto, directly in front of the William Ashley store)

SOURCE Shoppers Drug Mart Corporation

For further information: For further information: Sherry Lawlor, LexPR Canada, 416-574-0405,

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