TORONTO, Nov. 10, 2015 /CNW/ - Black Friday and Cyber Monday sales events are fast approaching; signalling the start of the holiday shopping season. As the busiest and most lucrative shopping time of the year, how are retailers driving traffic in-store and on-line this season? Willy Kruh, KPMG's Global Chairman of Consumer Markets, and other KPMG spokespersons across Canada, are available to speak about retail trends such as:
Cross border and on-line shopping – How are Canadian retailers staying competitive and differentiating their holiday sales to attract consumers? How are they tackling the online shopping phenomenon that allows Canadians the option to shop at American retailers, without having to cross the border?
OMNI-Channel evolution – With a wave of innovative technology hitting the market place allowing customers to pay how they want and when they want, what strategies should retailers employ to drive traffic on-line and in-store, while enhancing the customer experience?
Changing demographics – Millennials and Boomers, two of the largest consumer target groups for retailers today, both have significant buying power. How should retailers be targeting these two important and influential buying groups?
Luxury goods & popular gifts – a new government in power, historically low interest rates, and favourable tax incentives could lead to increased spending this holiday season. What will prove to be the hot ticket gift items in 2015, and how much will Canadians spend on luxury goods this holiday season?
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SOURCE KPMG LLP
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