Media Advisory/Photo Opportunity - Canadian Tire Data Analysts to Help Put Athletes on the Podium

TORONTO, April 24, 2015 /CNW/ – Canadian Tire Corporation and Own the Podium will host a media conference to announce an innovative new partnership. Canadian Tire has expanded its best-in-class data analytics division to use Own the Podium's extensive data from global sports competitions dating back to the 1930s. These new insights will influence and support Own the Podium's goal to deliver more medals for Canada at the Olympic and Paralympic Games.

Canadian Tire is a leading supporter of sport in Canada and is a proud partner of Own the Podium and the Canadian Olympic Committee. Own the Podium aims to lead the development of Canadian sports to achieve sustainable podium performances at the Olympic and Paralympic Games.

Media Event Details:


Canadian Tire Corporation and Own the Podium will host a media

conference to announce details of an innovative new partnership in data

analytics and predictive modelling to help Canada win more medals.


Monday, April 27, 2015

11:00 a.m. – 11:45 a.m. ET

Media Registration begins at 10:30 a.m. ET


District 28

28 Logan Ave

Toronto, Ontario

M4M 2M8


Duncan Fulton, SVP, Canadian Tire Corporation

Anne Merklinger, CEO, Own the Podium

Mark Tewksbury, Olympic Gold Medalist, Swimming

Peter Cookson, High Performance Director, Rowing

Phil Marshall, Development Coach, Rowing

Olivia King, Amateur Athlete, Rowing

Karen Lefsrud, Amateur Athlete, Rowing

Erin Hartwell, National Track Sprint Coach, Cycling

Joel Archambault, Amateur Athlete, Cycling

Penny Oleksiak, Amateur Athlete, Swimming



For further information: For more information or to reserve your space at the event, please contact: Teresa Cugliari,, 416-322-2975


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