Media Advisory, Southwest Economic Alliance - Re-branding the future

SWEA 2010 Annual Conference to focus on branding strategies for Southwest Ontario

LONDON, ON, May 27 /CNW Telbec/ - The Southwest Economic Alliance (SWEA) will hold Assembly 2010 in London on June 3, and 4. Business leaders will join public sector leaders from across the region to take stock of the state of the Southwest Ontario brand and explore a new more assertive positioning for the region and its economy.

This is SWEA's fifth annual Assembly and follows a rotation of host communities throughout Southwest Ontario. This year's meeting is jointly hosted by the County of Middlesex and the City of London.

An impressive line up of speakers including former Toronto mayor and federal cabinet minister David Crombie, pollster Allan Gregg, and marketer and radio host Terry O'Reilly, will share their views on the importance of effective branding in a competitive global environment. Allan Greg will also deliver the results of a new survey conducted for SWEA on business attitudes towards Southwest Ontario.

In addition to the keynotes, afternoon breakout sessions will give participants an opportunity to look at a number of issues in detail and develop policies and advocacy strategies for the organization.

The SWEA region is comprised of 15 counties, and some 100 individual municipalities, stretching west from Wellington County - essentially the entire "519" area code. The region's 2.5 million residents hold almost 25% of Ontario's jobs.

SWEA's role is to link governments, business and industry, as well as the academic sector to create a common vision for the region and encourage cooperative action in order to generate growth and prosperity.


For further information: For further information: and to register for the conference visit the SWEA website at or contact Grant Hopcroft, Director of Intergovernmental and Community Liaison, City of London, tel.: (519) 661-2500 x0939, or by email at

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