TORONTO, July 24, 2013 /CNW/ - Join Canadian professional hockey player Joffrey Lupul as he visits the first ever North American Magnum® Pleasure Store and creates a custom Magnum® bar.
|WHAT:||Hockey player Joffrey Lupul visits the Magnum® Pleasure Store and creates a custom Magnum® ice cream bar|
|WHO:||Joffrey Lupul - Professional hockey player|
|Charlie Clark - Magnum® Brand Manager|
|WHEN:||Thursday, July 25th, 2013|
||11:30AM - 12PM - Media meet and greet/photo opp (RSVP required)|
||12PM - 12:30PM - Consumer meet and greet/photo opp (open to public)|
|WHERE:||The Magnum® Pleasure Store|
|11 Bloor Street West|
About the Magnum® Pleasure Store:
Celebrated for its real Belgian chocolate and super premium ice cream, Magnum® is inviting store visitors throughout the month of July to create their own custom Magnum® ice cream bar. There are 21 unique and delicious ingredients available at the Magnum® Pleasure Store, such as maple fudge, shaved coconut, and culinary rose petals.
Launched in 1989, Magnum® was the first hand held ice cream developed as a premium adult offering, and the attention to detail doesn't stop with the ingredients. The distinctive "M" monogram embossed on the luxurious Belgian chocolate-coated ice cream bar confirms you're enjoying a timeless luxury.
An international ice cream sensation loved in over 43 countries, Magnum® achieved full national distribution in Canada in May 2011. Unilever is the keeper of the Magnum® legacy in Canada and is proud to have brought this super premium ice cream experience to pleasure seekers across the country
MAGNUM is a registered mark used under license by Unilever Canada, Toronto, Ontario M4W 3R2
For further information:
To confirm attendance and for more information, please contact:
Michelle Reagan, Harbinger
416-960-5100 ext. 256