Media Advisory: Photo Opportunity - Fashion designer Zac Posen's $1.5 million dollar dress on display at the first ever North American Magnum® Pleasure Store

TORONTO, July 17, 2013 /CNW/ - Join us at the first ever North American Magnum® Pleasure Store for an exclusive viewing of fashion designer Zac Posen's one-of-a-kind 24-karat gold dress. Inspired by Magnum Gold?!™ and valued at $1.5 million, the dress features more than 10-thousand hand-embroidered gold sequins and took two weeks to handcraft using a special embroidery technique.

WHAT:	Fashion designer Zac Posen's custom $1.5 million dollar dress will be on display at the Magnum® Pleasure Store for a limited time on July 17th. Media are invited to an exclusive viewing and to express their creativity by creating custom Magnum® ice cream bars.
WHO:	Charlie Clark - Magnum® Brand Manager
WHEN:	Wednesday, July 17th, 2013
	11:30AM -12PM - Media viewing/photo opp (RSVP required)
	12PM - 12:30PM - Consumer viewing/photo opp (open to public)
WHERE:	The Magnum® Pleasure Store 11 Bloor Street West Toronto, ON

About the Magnum® Pleasure Store:
Celebrated for its real Belgian chocolate and super premium ice cream, Magnum® is inviting store visitors throughout the month of July to create their own custom Magnum® ice cream bar. There are 21 unique and delicious ingredients available at the Magnum® Pleasure Store, such as maple fudge, shaved coconut, and culinary rose petals.

The store is open 7 days a week until July 28.
Store Hours:
Monday-Saturday: 12:00pm - 10:00pm
Sunday: 11:00am - 6:00pm
Visit www.magnumicecream.ca, or www.facebook.com/MagnumCA to learn more.

About Magnum®:
Launched in 1989, Magnum® was the first hand held ice cream developed as a premium adult offering, and the attention to detail doesn't stop with the ingredients. The distinctive "M" monogram embossed on the luxurious Belgian chocolate-coated ice cream bar confirms you're enjoying a timeless luxury.

An international ice cream sensation loved in over 43 countries, Magnum® achieved full national distribution in Canada in May 2011. Unilever is the keeper of the Magnum® legacy in Canada and is proud to have brought this super premium ice cream experience to pleasure seekers across the country

MAGNUM is a registered mark used under license by Unilever Canada, Toronto, Ontario M4W 3R2

SOURCE: Magnum

To confirm attendance and for more information, please contact:
Michelle Reagan, Harbinger
416-960-5100 ext. 256
[email protected]