MEDIA ADVISORY/ PHOTO OPPORTUNITY - CHANEL PRESENTS THE SEAL OF A UNIQUE
SKILL

TORONTO, Dec. 7 /CNW Telbec/ - On Wednesday, December 8^th, CHANEL will present Le Baudruchage;  a technique used since the creation of No 5 in 1921 for all its perfumes.  This technique is carried out completely by hand and requires a dexterity that can only be gained after many months of practice.  Only 10 people at the CHANEL workshops in France master this art.  We call them:  Les Baudrucheuses. Performed by hand, baudruchage consists of placing a fine membrane (called the baudruche) over the neck and stopper of the bottle.  Then the baudruche is held in place with two strands of pearl-cotton thread.  This artisanal skill is a symbol of expertise, luxury and refinement.

Reporters and photographers are invited to see one of the masters from France demonstrate her art.

When:			Wednesday, December 8^th 2010
			8.00am
Where:			Holt Renfrew Bloor
			Front door entrance
			50 Bloor Street
Who:			Claudine Kon Thi Yen-Pillette  -   Baudrucheuse
What:			CHANEL reveals the secret techniques of an artisanal skill:  Le Baudruchage.

For further information:

Danielle Pépin
450-659-1981 ext. 361
[email protected]