Radio and print advertising breaks in local communities
TORONTO, April 19 /CNW/ - The Ontario Pharmacists' Association, the Independent Pharmacists of Ontario, and the Canadian Association of Chain Drug Stores, independently and jointly today announced the launch of its public education campaign with radio and print advertising placements in local communities across Ontario.
"Our patients are asking us why these front-line health care cuts are happening," said Donnie Edwards, RPh, B.Sc.Phm, owner of Bioggio Edwards IDA in Ridgeway, ON. "We felt that as a profession we needed to stand up for our patients and encourage them to let the government know how much these cuts will hurt Ontario families."
The advertisements, financed by pharmacists across Ontario, will ask patients and the public to contact their MPP if they want to help stop proposed cuts to frontline healthcare. They will also drive patients and the public to www.stopcuts.ca.
"We owe it to our patients to do everything we can to stop government healthcare cuts and let the public know how they can reach out to their MPP," concluded Mr. Edwards.
A first phase of radio and print advertisements begins running today across Ontario.
About Ontario's Community Pharmacies
The Ontario's Community Pharmacies coalition is the unified voice of community pharmacy in Ontario, representing independent owner-operated stores, "banner" groups of independently-owned stores that work together, as well as large and small pharmacy chains. The coalition is supported by the associations and organizations that represent both the profession and the neighbourhood business of pharmacy, including the Ontario Pharmacists' Association, the Independent Pharmacists of Ontario, the Canadian Association of Chain Drug Stores and the Ontario Chain Drug Association.
Ontario's Community Pharmacies Coalition is launching a public education campaign across Ontario. Local area radio and print advertising highlights impact of severe government healthcare funding cuts.
SOURCE ONTARIO'S COMMUNITY PHARMACIES
For further information: For further information: Ontario's Community Pharmacies Coalition Media Hotline, (416) 226-9100 x202