Media Advisory: Leading insights experts discuss how to turn marketing data into measurable action

Bringing together the science of data and the art of marketing

TORONTO, Feb. 18, 2020 /CNW/ - CMAinsights, part of the Canadian Marketing Association's Morning Event Series, will provide attendees with key learnings on how to turn insights into action and analyze data in a way that helps marketers better understand and connect with their customers. Experts from a variety of sectors will address:

• Business challenges, innovation opportunities and the impact of the changing privacy landscape on data collection and interpretation
• New segmentation models, AI technologies and digital solutions that can help industry professionals drive meaningful business outcomes
• The human intelligence and talent required to effectively implement and analyze data marketing campaigns

Event details:

When:	Thursday, February 27, 2020, 8-11:30 a.m. ET
Where:	Arcadian Loft, 401 Bay Street, Simpson Tower, 8th Floor, Toronto [Map]
Who:	Brandon Moonsawmy. Director, Client Strategy, Bell Media
	Joshua Nathan, Senior Manager, Strategic Insights, Bell Media
	Rupen Seoni, Senior Vice President, Practice Leader, Environics Analytics
	Jason Furlano, SVP, Commercial, MiQ Digital
	Skai Spooner, Marketing Director, MiQ Digital
	Gillian MacPherson, VP of Digital Strategy and Product, Epsilon
	David Phillips, President & COO, NLogic
	Reagan Zuzarte, President, Triangles
	Ronan Ryan, Chief Marketing & Development Officer, Canadian Red Cross

About the Canadian Marketing Association

The CMA is the voice of the marketing profession in Canada. We serve more than 400 corporate, not-for-profit, public and post-secondary members, including Canada's most prestigious brands. Our community also includes creative, media, and PR agencies, research firms, management consulting firms, technology companies and other suppliers to the marketing community. We support activities related to thought-leadership, professional development, consumer protection, and commercial success.  We act as the primary advocate for marketing with governments, regulators and other stakeholders. Our Chartered Marketer (CM) designation ensures that marketing professionals are highly qualified and up to date with best practices. We champion self-regulatory standards, including a mandatory Code of Ethics and Standards of Practice.

SOURCE Canadian Marketing Association

to RSVP or to schedule a photo or interview opportunity: Shane Madill, Kaiser Lachance Communications, [email protected], 647.725.2520 x207

Related Links

http://www.the-cma.org