Media Advisory: Corporate leaders and wildlife lovers dare to dip into Lake Ontario for WWF-Canada and polar bears on Tuesday, Feb. 28

TORONTO, Feb. 27, 2017 /CNW/ - More than 75 people will take a frigid plunge into Lake Ontario tomorrow to help conserve a warming Arctic with WWF-Canada's fourth annual Polar Dip.

Corporate leaders and their teams from 13 companies, conservationists, entertainers and adventure-seeking members of the public will head into the lake at the east end of Toronto Beach, where the water is hovering above a chilly 3 degrees Celsius this time of year.

The only polar dip in support of Arctic conservation, this exhilarating event joins employee engagement and corporate philanthropy with conservation to protect critical Arctic habitats for species such as polar bears, narwhals and caribou.

Since its start, WWF's Polar Dip has raised nearly $250,000 for Arctic conservation.

Where: Balmy Beach Club, 360 Lake Front, Toronto, Ont.

When: Tuesday, Feb. 28, 2017 from 1:30 p.m. to 3 p.m. ET

Schedule of events:

1:30 p.m. 

Media desk opens, step and repeat

WWF-Canada, Fairmont and HP Canada spokespeople available for interview

2:00 p.m. 

Welcoming remarks from David Miller

Inside Balmy Beach Club

2:15 p.m. 

Ribbon cutting and group photos

On beach in front of Balmy Beach Club

2:30 p.m. 

Countdown and Polar Dip

WWF-Canada, Fairmont and HP Canada spokespeople, USS, Tyler Mifflin of The Water Brothers and dippers available for interviews


  • David Miller, president and CEO, WWF-Canada
  • Jason Parsons and Ashley Buchholz of USS
  • Tyler Mifflin of TVO's The Water Brothers
  • Dippers from 13 companies, including Blue Ant Media, Bullfrog Power, CIBC, Fairmont, HP Canada, Hewlett Packard Enterprise Canada, HSBC, Michael Kors, Riddle Room, York University and WWF-Canada
  • Craig Colby, Executive Producer, Love Nature
  • Frances Edmonds, Head of Sustainability, HP Canada
  • Jane Mackie, VP Brand, Fairmont
  • + 75 dippers


More Info:
Social media: #WWFPolarDip, @WWFCanada

About World Wildlife Fund Canada
WWF-Canada creates solutions to the environmental challenges that matter most for Canadians. We work in places that are unique and ecologically important, so that nature, wildlife and people thrive together. Because we are all wildlife. For more information, visit


For further information: Emily Vandermeer, communications specialist, WWF-Canada,, 416-489-4567 ext. 7298, c: 519-616-1556


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