Media Advisory and Photo Op - CAA SCO kicks off its Heads Up! campaign

THORNHILL, ON, July 23, 2015 /CNW/ -


CAA South Central Ontario (CAA SCO) launches its Heads Up! campaign with the help of Ontario's Minister of Transportation, The Hon. Steven Del Duca, and police partners. The aim of the campaign is to educate drivers about the new road rules coming into effect this fall. The media event will focus on distracted driving, Slow Down, Move Over legislation and the one-metre passing rule.


Monday July 27, 2015

Media Interviews & Photo Op: 7:30 a.m. – 9:30 a.m. (parking lot)

York Regional Police (YRP) officers will be conducting a distracted driving blitz on Steeles Avenue. YRP Sergeant Karen Hodge will be available for media interviews.

Toronto Police Constable Hugh Smith will demonstrate the one-metre passing rule for drivers using a parked vehicle and a stationary bike.

OPP Sergeant Kerry Schmidt and CAA SCO's Manager of Government Relations, Elliott Silverstein, will be available for media interviews regarding the Slow Down, Move Over law, along with a CAA contracted tow operator.

Heads Up! Campaign launch: 10:00 a.m.

CAA SCO and Ontario's Minister of Transportation kick off the public awareness campaign, Heads Up! (1st floor, Centre Court)


The Shops on Steeles and 404 (1st floor, Centre Court next to elevator)

2900 Steeles Ave East

Markham, ON


The Hon. Steven Del Duca, Minister of Transportation

Teresa Di Felice, Director Government & Community Relations, CAA SCO

For over a hundred years, CAA has been helping Canadians stay mobile, safe and protected. CAA South Central Ontario is one of nine auto clubs across Canada providing roadside assistance, travel, insurance services and member savings for our 2 million members.

SOURCE CAA South Central Ontario

For further information: Silvana Aceto, Media and PR Consultant, CAA SCO,, Office: (905) 771-3194, Cell: (416) 209-4930 or Jeff LeMoine, Communications Consultant, CAA SCO,, Office: (905) 771-4709, Cell: (416) 254-0641.


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