Media Advisory / Photo Opportunity - NBA and Adidas tip-off to the season and
bring championship trophy to Toronto

    - NBA Canada invites basketball fans to a celebration of the upcoming
    season at Yonge-Dundas Square -

TORONTO, Oct. 14 /CNW/ -

    WHAT:  NBA players want to get their hands on it in June, but fans in
           Toronto won't have to wait that long. The Larry O'Brien
           Championship Trophy will be at the NBA tip-off celebration this
           Friday, where fans can pose with it and take home a free photo
           souvenir, courtesy of HP. Fans can also shoot some hoops on the
           Parmalat basketball court and explore the interactive Adidas
           adiZone. A Toronto Raptors ticket tent will be on-site so that
           fans can buy tickets for the upcoming season.

    WHO:   NBA Canada representatives
           NBA fans
           Parmalat "Cheesy" Mascot

    WHEN:  Friday, October 16, 2009
           9:00 a.m. to 5:00 p.m.
           NBA representatives are available for interviews between
           12 p.m. and 2 p.m.

    WHERE: Yonge-Dundas Square


For further information: For further information: Carolyn Abbass, Paradigm Public Relations, (416) 203-2223 ext. 221,; Jonathan Chang, NBA Canada, (416) 364-4529,

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