Media Advisory / Photo Opp - Trident unveils new fashion concept that eliminates distraction of mobile devices

TORONTO, March 28, 2014 /CNW/ - Trident is pleased to announce the unveiling of Focus: Life Gear by Trident, a forward-thinking fashion concept that eliminates the distraction of mobile devices with material that blocks cell signals.

We love our mobile devices, but let's face it: they easily distract us and keep us from engaging with the world around us. Each conceptual piece of Focus: Life Gear by Trident features pockets made of radio-frequency-shielding fabric that blocks incoming messages to mobile devices, exploring the idea of embracing a lifestyle of focus.

What:			Media Preview Event
			Focus: Life Gear by Trident - Fashion Concept Exhibit
When:			Friday, March 28 at 10 a.m.
Where:			536 Queen Street West, Toronto
What to expect:
			Futuristic clothing concept featuring high-tech wearable fabrics Pop-up gallery featuring 6 futuristic designer prototypes on display Subtitled video interview with Japanese designer available on request

The fashion concept, designed in collaboration with visionary Japanese designer Kunihiko Morinaga of ANREALAGE, will be on display in a public exhibit at 536 Queen St. West from Friday, March 28 until Sunday, April 6. Get a behind-the-scenes look at the making of Focus: Life Gear by Trident with this video.

For more information, please visit www.keeplifeinfocus.com. 

SOURCE: Mondelez Canada

Media Contacts:

Melissa Prince
Edelman
647.408.9317  

Kate Kurys   
Edelman   
647.924.8174