Media Advisory - VANOC to participate in national anti-counterfeiting
conference

    
    PHOTO OP: Display of Vancouver 2010 counterfeit merchandise seized from
    store shelves across the country
    
</pre>
<p/>
<p><location>VANCOUVER</location>, <chron>Sept. 16</chron> /CNW/ - The <location>Vancouver</location> Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) is using the occasion of the 2009 Canadian Anti-Counterfeiting Network (CACN)'s Reality Tour 2.0 on <chron>Thursday, September 17</chron> in <location>Vancouver</location>, to highlight efforts to protect the Olympic and Paralympic brands.</p>
<p><person>Bill Cooper</person>, VANOC's director of commercial rights will discuss why and how VANOC protects the brands and the importance of the official licensee program to the Games.</p>
<p>The talk is part of the CACN's Reality Tour 2.0, which seeks to raise awareness and combat counterfeiting and piracy across the country.</p>
<p/>
<pre>
    
    Photo opportunity:    Cooper will display counterfeit Vancouver 2010 gear
                          seized by VANOC from store shelves in
                          British Columbia and across Canada.

    When:                 10:30 am Thursday, September 17

    Where:                Metropolitan Hotel, Cristal Room
                          645 Howe Street
                          Vancouver, BC

    Who:                  Bill Cooper, VANOC's director of commercial rights
                          management
                          Dennis Kim, VANOC's director of licensing and
                          merchandising
                          Steve Lee, President Please Mum, Vancouver 2010
                          official licensee

    Note:                 The VANOC related session of this conference has
                          been made accessible to media - media who wish to
                          attend the remainder of the conference should
                          contact conference organizers. Due to the nature of
                          the conference, media are asked to respect the
                          wishes of participants who may not want to appear
                          on camera.
    

For further information: Media Contact: Jason Macnaughton, VANOC Communications, [phone], E-mail: [email protected]