Media Advisory - The Anatomy of the Successful Toronto Bid for the 2015 Pan
Am Games

An insider's look at the communications strategy that won the world's attention and made history for Ontario.

TORONTO, April 15 /CNW/ - And you thought the Winter Olympics in Vancouver were big! The Pan Am Games is the second largest multi-sport international games, second only to the summer Olympic Games. Bigger than the Winter Olympics, the Pan Am games will welcome 10,000 athletes and officials; attract 250,000 tourists who will stay in hotels, eat in restaurants, shop and visit attractions; generate 15,000 jobs; and showcase Toronto, the GTA and the Golden Horseshoe to the world.

    WHAT:                   IABC/Toronto Seminar - IABC/Toronto welcomes
                            former Ontario Premier, the Hon. David Peterson,
                            Chairman of the Successful Toronto Bid for the
                            2015 Pan Am Games.

                            Mr. Peterson offers an insider's look at how the
                            strategic communications approach convinced the
                            Pan American Sports Organization decisions makers
                            to "vote Toronto".

                            Mr. Peterson, former Ontario Premier, breaks down
                            the key features of the winning bid, reveals the
                            three characteristics that catapulted Toronto to
                            the bid of choice, and signals what this means to
                            Toronto, Ontario and Canada.

    WHEN:                   Tuesday, April 27, 2010.
                            6:00 PM - 8:00 PM.


    WHERE:                  Stop 33 at The Sutton Place Hotel,
                            955 Bay Street, Toronto

    INTERVIEW OPPORTUNITY:  The Hon. David Peterson, the evening's featured
                            speaker, and IABC/Toronto's president,
                            Brent Carey, are available for interviews. Please
                            schedule an appointment.

IABC/Toronto's professional development series are made possible through the generous sponsorship of CNW Group.

About IABC/Toronto

With approximately 1,600 members, IABC/Toronto is the largest IABC chapter in the world. The organization provides these members with multidisciplinary resources and a global network of more than 16,000 communicators, in 70 countries, working in diverse industries and disciplines to identify, share and apply the world's most effective communications practices. For more information visit


For further information: For further information: MEDIA CONTACTS: Event PR Contacts: Yasmin Ranade, VP Professional Development, IABC/Toronto, (647) 408-6490,; Wendy Orton, Director Professional Development, IABC/Toronto, (905) 626-6264,; Christine Andrew, VP Marketing Communications, IABC/Toronto, (905) 491-2257,

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