Media Advisory - Sun Life Financial Hosts Investor Day focusing on U.S.
Operations

TORONTO , Oct. 14 /CNW/ - Sun Life Financial will host an Investor Day in New York City at 8:30 a.m. ET on Thursday, November 19 . Presentations from Senior Executives will provide an update on the Company's U.S. based businesses, which are positioned to capitalize on growth opportunities in the markets they serve.

To listen by phone or by live audio webcast please visit www.sunlife.com/investorday prior to the start of the presentation or call the numbers below 10 minutes prior to the scheduled start time as follows:

    
    Local (Toronto):           416-644-3415

    Toll Free (North America): 1-800-814-4859, Conference ID: 4162527

    The webcast and presentations will be archived on the website following
    the event.

    Date:   Thursday, November 19, 2009

    Time:   8:30 a.m. to 12 p.m.

    Who:    Jon Boscia, President, Sun Life Financial
            Robert Manning, Chief Executive Officer, MFS

            Westley Thompson, President, Sun Life Financial U.S.
            Terrence Mullen, President, Sun Life Financial Distributors
            Janet Whitehouse, Senior Vice-President & General Manager,
            Individual Life Insurance
            Stephen Deschenes, Senior Vice-President & General Manager,
            Annuities
            Michael Shunney, Senior Vice-President & General Manager,
            Employee Benefits Group
    

For further information: Media Relations Contact: Julie DiCarlo, Assistant Vice-President, Communications, [phone], [email protected]; Investor Relations Contact: Paul Petrelli, Vice-President, Investor Relations, [phone], [email protected]