Media Advisory - Sun Life Financial Canada President, Dean Connor, to speak
at CIBC 8th Annual Eastern Institutional Investor Conference

TORONTO, Sept. 21 /CNW/ - Dean Connor, President, Sun Life Financial Canada, will provide an update of Sun Life Financial's operations and opportunities for growth.

    Date:        Wednesday, September 23, 2009

    Time:        10 a.m. (ET)

    Hosted by:   CIBC

    Location:    The Queen Elizabeth (Fairmont) Hotel, Montreal, Quebec

To listen to the speech via live audio webcast and to view the presentation slides go to our website, and click on the Investors page - Presentations for investors 10 minutes prior to the start of the presentation. An archive of the webcast and presentation slides will be available on our website following the event.

Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of June 30, 2009, the Sun Life Financial group of companies had total assets under management of $397 billion. For more information please visit

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol SLF.

Note to Editors: All figures in Canadian dollars.

SOURCE Sun Life Financial Inc.

For further information: For further information: Media Relations Contact: Steve Kee, Assistant Vice-President, Communications, Tel: (416) 979-6237,; Investor Relations Contact: Paul Petrelli, Vice-President, Investor Relations, Tel: (416) 204-8163,

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