Media Advisory - "Snow How" Winter Driving Safety Campaign Launch

TORONTO, Nov. 14, 2016 /CNW/ - The Ontario Good Roads Association (OGRA) and the City of Brampton will launch "Snow How," a new provincial campaign to remind drivers to slow down, be patient and give plows plenty of room when driving in snow and ice this winter.


Media Ride-along Opportunity – Snow Plow Readiness

Brampton snow plow operators will demonstrate how they practice on a closed course, shoveling wood chips to refine their skills. Media will get a view from the plow, so they can see just how dangerous it is when impatient drivers try to pass around or between plows. 

Media will also learn more about how Ontario's municipalities clear and maintain some 290,000 lane-kilometres of roadway every winter to keep us our communities moving,  as well as how all drivers must do their share for a safe winter driving season.


November 18, 2016


Sandalwood Public Works Yard, 120 Sandalwood Parkway West, Brampton

Event will be held on the north side of the Works Yard. Turn right from Sandalwood Parkway and follow the driveway straight to end. Parking available beside event space.


Media must wear closed toed shoes, no heels.


About Brampton: The ninth-largest city in Canada, Brampton celebrates a diverse population that represents people from 209 distinct ethnic backgrounds who speak 89 different languages. Brampton residents and visitors have access to state-of-the-art recreation facilities and one of the fastest-growing transit systems in Canada. Opened in 2007, Brampton Civic Hospital is part of the William Osler Health System, which is one of the largest community hospitals in Canada. For more information, visit or follow @CityBrampton on Twitter.

About OGRA: The Ontario Good Roads Association represents the transportation and public works interests of municipalities through advocacy, consultation, training and the delivery of identified services. It operates the Snow School, an education and training program for snow plow operators and mechanics. For more information on the Snow How campaign, visit, follow @Ont_Good_Roads or #snowhow on Twitter and on Instagram.

SOURCE Ontario Good Roads Association

For further information: To book an on-location media opportunity please contact: Natalie Stogdill, Media Coordinator, City of Brampton, 905.874.3654 |


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