Media Advisory - Significant new data on the state of the planet

For media: embargoed access to WWF's Living Planet Report 2016

TORONTO, Oct. 25, 2016 /CNW/ - Accredited media are invited to join WWF-Canada for embargoed access to the World Wildlife Fund's Living Planet Report 2016, the authority on the state of the world's wildlife and the health of the planet, produced every two years in collaboration with the Zoological Society of London.

The previous report in 2014 report found mammal, bird, fish, amphibian and reptile species populations had together declined by 52 per cent since 1970. The 2016 report, which for the first time extrapolates trends into the future, will be launched at 8:01 p.m. ET on Wednesday, Oct. 26.

Accredited media agreeing to uphold the embargo are invited to join a WWF-Canada conference call detailing the report before it's made public.

What: WWF-Canada's president and CEO David Miller, vice-president freshwater Elizabeth Hendriks and vice-president science, research and innovation James Snider share the Living Planet Report findings under embargo, and take questions from English and French media.

When: Wednesday, Oct. 26, 2016 at 10:30 a.m. ET

To join the call and receive embargoed access to the Living Planet Report 2016 and related materials please contact:

About World Wildlife Fund Canada
WWF-Canada creates solutions to the environmental challenges that matter most for Canadians. We work in places that are unique and ecologically important, so that nature, wildlife and people thrive together. Because we are all wildlife. For more information, visit


For further information: Sarah MacWhirter, Senior Manager, Strategic Communications,, +1 416-347-1894


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