Laurent Proulx, Executive Director of PROCURE, welcomes the news with enthusiasm
MONTREAL, Nov. 19, 2014 /CNW Telbec/ - The National Assembly adopted a motion today presented by the Minister of Health and Social Services Gaétan Barrette making November 19, Prostate cancer awareness day in Quebec.
This motion is perfectly in line with Bowvember, an initiative of PROCURE, the only charitable organization in Quebec to be exclusively dedicated to the fight against prostate cancer, which will affect 4,600 men across the province this year.
Thanks to the chic bow tie co-created by PROCURE spokesperson Jean Pagé and Quebec designer Luko Marion, November has become the month of the bow tie. The campaign's ambassadors – the Canadiens' Brandon Prust, the Impact's Ignacio Piatti and the Alouettes' Marc-Olivier Brouillette as well as Montreal Mayor Denis Coderre – are wearing the PROCURE bow tie today, in honour of International Men's Day.
Laurent Proulx, Executive Director of PROCURE, is thrilled about the announcement. "This resolution confirms the importance of sensitizing Quebec men about prostate cancer and motivates us to pursue PROCURE's mission with more passion than ever before." Mr. Proulx is available to comment on the impact of this motion.
On November 3, the City Council of Laval declared November 19 as Prostate Cancer Awareness Day.
Founded in 2003, PROCURE is the only charitable organization in Quebec to be exclusively dedicated to the fight against prostate cancer through research, awareness, education and support for men who have this disease, as well as their families. For more information, visit procure.ca.
For further information: For more information or to schedule an interview with Laurent Proulx, please contact: Cristelle Basmaji, 514-952-5546, email@example.com