Media advisory - Recycle My Cell Program Announcement

CORNER BROOK, NL, Oct. 16, 2013 /CNW/ -

What:
The official launch of the Recycle My Cell government-approved cell phone recycling program, and a call to the province's youth to once again demonstrate their exceptional environmental leadership.

When:
Thursday, October 17, 2013 - 10.30am

Who:
Bernard Lord, President & CEO, Canadian Wireless Telecommunications Association (CWTA)

Mike Samson, Chief Executive Officer, Multi-Materials Stewardship Board

Where:
Immaculate Heart of Mary School
112 Humber Road, Corner Brook, NL

Media requiring set-up time are requested to arrive by 10.15am.

About Recycle My Cell
Recycle My Cell is Canada's national recycling program for mobile phones and accessories. The bilingual Web site - www.RecycleMyCell.ca and www.Recyclemoncell.ca - allows consumers to simply enter their postal code to locate the 10 drop-off locations closest to them where their devices will be accepted, regardless of brand or condition. The free program is run by the Canadian Wireless Telecommunications Association (CWTA), in conjunction with cell phone carriers and handset manufacturers, who have come together to raise awareness about the importance of cell phone recycling.

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SOURCE: Canadian Wireless Telecommunications Association

For further information:

Ashlee Smith
CWTA
613-233-4888 ext. 227
[e-mail]