Media Advisory - PlayStation VR Arrives for Midnight Launch at Dundas Best Buy Location

Headsets, prizes, Sony representatives will all be on location at Dundas Square Best Buy store

TORONTO, Oct. 11, 2016 /CNW/ - PlayStation VR, one of the most highly anticipated tech gadgets of the year, is making a midnight debut at the Dundas Square Best Buy location.

The countdown and launch events will begin at 8 p.m. ET on Wednesday, October 12, with prize giveaways, PlayStation VR demos, and Sony representatives all on-site. The headsets will go on sale at 11:59 p.m.


PlayStation VR Launch


Wednesday, October 12

8:00 p.m. – Launch Event

11:59 p.m. – Sale Begins


Best Buy (Dundas Square)

CF Toronto Eaton Centre

65 Dundas St. W

Toronto, ON  M5G 2C3

Photo Ops:               

Lineups of excited customers awaiting the launch and purchasing their headsets;

Virtual reality demos;

Prize giveaways;

Sony and Best Buy representatives on-site for footage and to answer questions.


SOURCE Best Buy Canada

For further information: For more information or interview requests, please contact: Christine Tam, Manager, External Communications, Best Buy Canada,, 604-809-3416

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890