Media Advisory - Photo/B-Roll/Interview Opportunity - Toys"R"US® To Unveil New Star Wars™ Saga Merchandise at Five Midnight Opening Events Across Canada on September 1: Force Friday II

- Fans can celebrate the launch with the newest products, exclusive giveaways and an in-store AR experience -

TORONTO, Aug. 25, 2017 /CNW/ - Millions of Star Wars fans around the world are gearing up for an out-of-this-galaxy celebration on Force Friday II – the worldwide debut of the new Star Wars: The Last Jedi toys and collectibles. Beginning at 12:01 a.m. (local time) on Friday, September 1, 2017, Toys"R"Us will host five special Midnight Openings across Canada, giving fans the chance to be among the first to take home the new Star Wars products*, like the Toys"R"Us exclusive Luke Skywalker's Landspeeder from Radio Flyer. The first 100 fans in line at each store will also receive exclusive giveaways, including a Star Wars: Episode VIII: poster and Funko POP t-shirt: Star Wars The Last Jedi - Rey and Friends**. 

All weekend long fans will be able to bring to life some of their favourite Saga characters at Toys"R"Us stores worldwide. In commemoration of the worldwide launch of new products inspired by Star Wars: The Last Jedi, Disney and Lucasfilm have announced Find the Force, an unprecedented pop-up Augmented Reality (AR) treasure hunt that unites fans around the world in the battle against the dark side for a unique global three-day event. Shoppers can also purchase the new Star Wars: The Last Jedi merchandise for their toy empires on toysrus.ca/starwars starting at 12:01 a.m. (EDT).

Stay up-to-date on the latest Star Wars: The Last Jedi news by following Toys"R"Us on Facebook, @toysruscanada on Twitter and @toysruscanada on Instagram using #GatewayToTheGalaxy.

When:

Thursday, August 31 - Friday, September 1, 2017



11 p.m. – 1 a.m. (local time)

Photo and b-roll opportunities available



*In-store photo opportunities available starting at 12:01 a.m.



Friday, September 1, 2017


12:01 a.m. (local time)

Toys"R"Us stores open


Where:              

Fans can join the Star Wars: The Last Jedi Midnight Opening celebrations at the following Toys"R"Us stores in Canada:




19705 Fraser Highway

50 Thickson Road South

3940 Gateway Blvd NW


Langley, BC

Whitby, ON

Edmonton, AB


V3A 7E9

L1N 7T2

T6J 5H2




10450 Macleod Trail SE

690 Evans Avenue



Calgary, AB

Etobicoke, ON



T2J 0P8

M9C 1A1




Who:                

Star Wars fans celebrating the launch of the new Star Wars: The Last Jedi toys and collectibles and taking part in the #FindTheForce AR experience while at the Midnight Opening events at Toys"R"Us.

 

*Product limits apply, quantities vary by store.

**Event open to all ages. Parental supervision required at all times. All giveaways and event materials available while supplies last and distributed to event participants only. Limit one per person. Quantities limited; no rain checks.

 

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

SOURCE Toys "R" Us (Canada) Ltd.

For further information: or to arrange an interview by phone with Toys"R"Us, please contact: Michael Field, Paradigm Public Relations, O: 416-413-5198 / C: 289-242-7529, mfield@paradigmpr.ca


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