Media Advisory - Photo Opportunity - NHL and Hershey Canada to unveil newest,
sweetest addition to the NHL lineup - Yvan Cournoyer to introduce the
Hershey's Chocolate Stanley Cup

MONTREAL, March 23 /CNW Telbec/ - Join Hershey Canada and Stanley Cup(R) winner Yvan Cournoyer on Thursday, March 25th at the Crystal Hotel to mark the announcement of a new multi-year partnership which makes Hershey Canada the Official Chocolate & Candy of the NHL in Canada.

The exclusive category partnership throughout Canada between Hershey Canada and NHL will bring together two things Canadians love - hockey and Hershey's chocolate and candy. This new and exciting partnership was the inspiration behind the newest and sweetest hockey icon - the Hershey's Chocolate Stanley Cup(R).

Standing nearly three feet tall, the Hershey's Chocolate Stanley Cup(R) is made of more than 150 lbs of Hershey's smooth, creamy milk chocolate and is a replica of the Stanley Cup, the oldest trophy competed for by professional athletes in North America.

    What                    Photo opportunity with the the Hershey's
                            Chocolate Stanley Cup(R), a replica of the most
                            famous trophy in the sporting world - the Stanley
                            Cup(R), and Hockey Legend Yvan Cournoyer.

    Where                   Hotel Le Crystal
                            1100, rue de la Montagne
                            Salle de la Montagne

    When                    Thursday, March 25, 2010
                            Media drop-in: 1:00 p.m. - 3:00 p.m
                            *Media are asked to RSVP to Claudia Martin for
                            photo opportunities and interviews during this

    Who                     Vincent Simard, Hershey Canada
                            Yvan Cournoyer, Stanley Cup(R) Winner

    Photo Opportunities:
                          - The new Hershey's Chocolate Stanley Cup(R)
                          - Hershey Canada representative Vincent Simard
                            alongside Yvan Cournoyer and the Hershey's
                            Chocolate Stanley Cup(R)

SOURCE Hershey Canada Inc.

For further information: For further information: Claudia Martin, Massy-Forget Public Relations, (514) 842-2455, ext. 31, Cell: (514) 884-4072,; David Barrett, Massy-Forget Public Relations, (514) 842-2455, ext. 15, Cell: (514) 823-3726,

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Hershey Canada Inc.

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