Media Advisory - Olympic gold medalist Jennifer Heil, Canadian Idol Finalist
Tara Oram and local teen girls gather for national campaign launch

    Because I Am A Girl campaign is set in motion with the kick-off of a
    Canadian documentary tour

TORONTO, Sept. 22 /CNW/ - Today at Berczy Park in Toronto, local teen girls will join Olympic gold medalist and freestyle skier Jennifer Heil and Canadian Idol Finalist Tara Oram for the kick-off of a national campaign that aims to raise awareness in Canada about the importance of girls' rights around the world. This groundbreaking campaign by Plan Canada features an up-and-coming documentary crew travelling from coast-to-coast talking to teen girls in Canada about what it means to be a girl - here at home and in the developing world.

According to a report to be released by Plan Canada on the day of the launch, investing in girls can literally lift entire nations out of poverty. The unique power of girls to bring about social change extends to girls right here in Canada, so Plan is inviting them to become part of a global movement for girls everywhere.

The documentary is the cornerstone of a campaign that aims to enlist girls in Canada in the fight against gender inequality around the world by raising awareness of the plight of girls in the poorest regions of the planet and their untapped potential to be powerful agents of change for their families, communities and nations.

In addition to participating in the documentary, Canadian girls can "be the ones" to support social justice for girls around the world by visiting the BIAAG website at

    When:   Tuesday, September 22
            10:00 a.m. - 12:00 p.m. key photo opportunities

    Key Attendees:

      -  Jennifer Heil, freestyle skier, Olympic Gold Medalist and Because I
         am a Girl Ambassador
      -  Tara Oram, Canadian recording artist and top ten finalist on fifth
         season of Canadian Idol in 2007.
      -  Rosemary McCarney, President and CEO, Plan Canada
      -  Girls from local high schools

    Key photo and interview opportunities from 10:00 a.m. - 12:00 p.m.

      -  Jennifer Heil and Tara Oram speak to the documentary film crew
      -  Teens speak to the documentary film crew

    Where:   Berczy Park, Toronto
             Between Front Street and Wellington Street East, behind the
             Gooderham (Flatiron) Building

    For campaign details and a tour schedule, please visit

    Media materials can be downloaded at

    User Name:
    Password: BIAAG

    - right click on start
    - left click on explore
    - copy and paste link to the address field then enter
    - enter username and password

SOURCE Plan Canada

For further information: For further information: For additional information on the event and available photo opportunities, please contact: Lisa An, Veritas Communications, T: (416) 955-4587, C: (647) 292-2478, E:

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Plan Canada

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