MEDIA ADVISORY - Minister of State (Finance) Joins Canadian Foundation for Economic Education (CFEE) and BMO Financial Group To Announce Expansion of Financial Literacy Program in Schools Across Canada

TORONTO, April 10, 2015 /CNW/ - Talk With Our Kids About Money, a program created by the Canadian Foundation for Economic Education (CFEE), and powered by BMO, is designed to get teachers and parents engaged in helping young Canadians learn more about money and personal finances and prepare for their financial futures. Sprucecourt Public School in downtown Toronto is hosting an event on April 15, 2015 to launch and celebrate Talk with Our Kids about Money Day (TWOKAM) Day across the country. Federal Minister of State (Finance) Kevin Sorenson and Financial Literacy leader Jane Rooney will attend. The event will recognize the accomplishments of students who participated in the school's Money Fair, a program designed to get Sprucecourt students actively participating in 'Talk Day'. TWOKAM, piloted originally in Toronto and Montreal in 2013, is expanding into more and more classrooms across Canada this year. Last year some 1,300 classes participated and in 2015 over 2,000 classes have registered. Talk With Our Kids About Money Day is the third Wednesday in April each year - April 15th in 2015.


The national kick-off for the third annual Talk with Our Kids About Money Day. Federal Minister of State (Finance) Kevin Sorenson, Canada's Financial Literacy leader, Jane Rooney Grades 5,6,7 and 8 students from Sprucecourt Public School, their teachers and parents along with TDSB officials and representatives from CFEE and BMO will participate.


Sprucecourt Public School

70 Spruce Street Toronto M5A 2J1

(416) 393-1522


Interview opportunities at Sprucecourt with:

  • Federal Minister of State Kevin Sorenson
  • Canada's Financial Literacy leader, Jane Rooney
  • Nancy Britton, Program Coordinator, Experiential Learning
  • Gary Rabbior, President Canadian Foundation for Economic Education
  • Joanna Rotenberg, CMO and Head of Strategy, BMO Financial Group
  • Grades 5,6,7 and 8 students from Sprucecourt Public School, teachers and parents


Wednesday April 15th, 2015

  • 9:00am – 10:00am. Viewing Money Fair exhibits and talking with students
  • 10:00am – 10:50am Remarks and student presentations/discussions
  • 10:50am – 11:15am Media interview and photo opportunities

About CFEE
CFEE is a federally chartered, non-profit, non-partisan organization, founded in 1974, that works to improve economic and financial literacy and enterprising capability. CFEE works collaboratively with ministries and departments of education along with school boards, schools, educators, and teacher associations. CFEE also engages in activities to support and assist newcomers and past immigrants to Canada, and the general public including print resources, videos, workshops, and online resources. Overall, CFEE aspires to help Canadians of all ages be better prepared to undertake their economic roles, responsibilities, and decisions with confidence and competence.

About BMO Financial Group
Established in 1817 as Bank of Montreal, BMO Financial Group is a highly diversified financial services organization based in North America.  The bank offers a broad range of retail banking, wealth management and investment banking products and services to more than 12 million customers.  BMO Financial Group had total assets of approximately $672 billion and more than 47,000 employees at January 31, 2015.

SOURCE Canadian Foundation for Economic Education

For further information: Media Contacts: CFEE, Joseph Clark,, 416-968-2236 (office); 416-893-8772 (cell); BMO Financial Group, Karen Cleveland, (416) 450-2549


Organization Profile

Canadian Foundation for Economic Education

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890