A CJF J-Talk featuring Jim Roberts, Mashable's executive editor
TORONTO, Nov. 13, 2014 /CNW/ - How can a digital upstart like Mashable compete on news coverage against legacy media such as The New York Times? Can it compel its audience to share a news story more than 12,000 times, as its Kim Kardashian story about 'breaking the Internet' did?
Jim Roberts, the executive editor and chief content officer of Mashable, will speak about balancing journalistic credibility with innovative forms of viral storytelling at The Canadian Journalism Foundation's next J-Talk. Limited tickets are left for this event on November 17 at the TMX Broadcast Centre in Toronto.
"My goal now is to ensure we provide legitimate news coverage that is responsible, but interesting, compelling and that people want to share," says Roberts.
Join this acclaimed digital leader in conversation with Globe and Mail media reporter James Bradshaw to learn about his leadership journey from legacy media (The New York Times) to Reuters Digital to Mashable. Roberts now leads the editorial team and oversees editorial strategy and operations at Mashable, a popular news source for the "Connected Generation," with 40 million monthly unique visitors and 19 million social media followers. In recent years, Roberts has attracted more than 150,000 followers to his @nycjim Twitter feed.
The discussion is part of the CJF J-Talks series, exploring the major issues and challenges shaping journalism.
Thank you to CJF J-Talks exclusive series sponsor BMO Financial Group and in-kind supporters CNW and CPAC.
WHERE: TMX Broadcast Centre - Gallery, The Exchange Tower, 130 King St. West, Toronto
WHEN: Monday, Nov. 17 / Discussion 6:30 p.m. / Reception 8:00 p.m.
General admission: $30
Students (Limited quantity available. ID at the door): $15
About The Canadian Journalism Foundation
Founded in 1990, The Canadian Journalism Foundation promotes excellence in journalism by celebrating outstanding journalistic achievement. Our signature events include an annual awards program featuring a must-attend annual industry gala where Canada's top newsmakers meet Canada's top news people. Through J-Talks, our popular speaker's series, we facilitate dialogue among journalists, business people, academics and students about the role of the media in Canadian society and the ongoing challenges for media in the digital era. The foundation also supports journalism websites J-Source.ca (English) and ProjetJ.ca (French) and fosters opportunities for journalism education, training and research.
Image with caption: "Limited tickets are left to see Jim Roberts, executive editor and chief content officer of Mashable, in conversation with James Bradshaw, media reporter with The Globe and Mail, at The Canadian Journalism's J-Talk on Nov. 17 in Toronto. (CNW Group/Canadian Journalism Foundation)". Image available at: http://photos.newswire.ca/images/download/20141113_C4663_PHOTO_EN_8000.jpg
SOURCE: Canadian Journalism Foundation
For further information: Media Contact: Wendy Kan, Program Manager, The Canadian Journalism Foundation, 416-955-0394 x502, [email protected]