MEDIA ADVISORY - Lia Grimanis to set Guinness World Record in support of Women and Girls at Risk; joined by Canadian Olympian Marnie McBean

TORONTO, Dec. 11, 2013 /CNW/ - Lia Grimanis, founder of Up With Women and recognized as one of Canada's most powerful women will set a Guinness World Record for the "Heaviest Vehicle Pulled 100ft By A Woman". Lia will pull a 34,000lbs transport truck to raise awareness for women at risk and to inspire women to realize they are stronger than they think they are.

"When I was homeless, I didn't think I would live past the age of 21," said Grimanis. "On December 12, I celebrate my 42^nd birthday and I couldn't think of a better time to take the opportunity to raise awareness for women's issues and to try inspire those who might need a bit of encouragement to make a positive change in their lives."

Marnie McBean, former Canadian Olympic gold medal winning rower, will participate as a guest judge in the event.

When:	Thursday, December 12, 2013
Where:	Metro Toronto Convention Centre South Building, 800 Level, Hall E (Map Attached)
Time:	8:00 am

Attention Editors: Photo and Interview Opportunities Available
For more information: http://www.upwithwomen.com/newchallengedonate.html
Sponsors include: Maple Leaf Foods, Canada Cartage, Metro Toronto Convention Centre

About Lia:

• Founder of Up With Women helping to empower homeless women and girls rebuild their lives
• Named one of Canada's 100 most powerful women by the Women's Executive Network
• Named 2012 Woman of the Year by Chatelaine
• First Canadian to complete the Fjord rally 1,000km winter motorcycle expedition in the subarctic, the hardest winter motorcycle rally in the world
• First Canadian woman to ride over the world's highest motorable roadway (18,300 ft, 900ft taller than Mt. Kilimanjaro)

Video with caption: "Video: Lia Grimanis Guinness Book of World Record promo video". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20131211_C9722_VIDEO_EN_34874.mp4&posterurl=http://photos.newswire.ca/images/20131211_C9722_PHOTO_EN_34874.jpg&clientName=Up%20With%20Women&caption=Video%3A%20Lia%20Grimanis%20Guinness%20Book%20of%20World%20Record%20promo%20video&title=UP%20WITH%20WOMEN%20%2D%20MEDIA%20ADVISORY%20%2D%20Lia%20Grimanis%20to%20set%20Guinness%20World%20Record%20in%20support%20of%20Women%20and%20Girls%20at%20Risk%3B%20joined%20by%20Canadian%20Olympian%20Marnie%20McBean&headline=MEDIA%20ADVISORY%20%2D%20Lia%20Grimanis%20to%20set%20Guinness%20World%20Record%20in%20support%20of%20Women%20and%20Girls%20at%20Risk%3B%20joined%20by%20Canadian%20Olympian%20Marnie%20McBean

PDF available at: http://stream1.newswire.ca/media/2013/12/11/20131211_C9722_DOC_EN_34869.pdf

SOURCE: Up With Women

For further information:

Alexandra Shimo
Communications Manager
Up With Women
416 333 7262

Lia Grimanis
Chief Executive Officer
Up With Women
416 802 3821

Dave Bauer
Public Relations
905 285 1510