Media Advisory - Join us for the Global Energy Race by Dempster's this Sunday, September 25

TORONTO, Sept. 20, 2016 /CNW/ - Canada Bread Company, Limited, a proud member of Grupo Bimbo, hosts the first annual Global Energy Race by Dempster's on Sunday, September 25, 2016.  Taking place in Hamilton, Ontario at Confederation Beach Park, the race will offer two distances including a family-fun 3 kilometre run for children, walkers and short-distance runners and a 10 kilometre run for competitive and non-professional runners.

For every kilometre completed in the races, Dempster's will donate two slices of bread to the Good Shepherd Food Bank in support of those in need.  The race will also be part of a Guinness World Records® attempt to set the world record for the most 10K races held simultaneously worldwide by Canada Bread's parent company, Grupo Bimbo.


Global Energy Race by Dempster's led by official Race Ambassador, Perdita Felicien – Former Canadian 100m hurdler, two-time World Champion and Olympian



Sunday, September 25, 2016 - Opening Ceremonies at 9:50 a.m. EST. Photo/Interview Opportunities with Perdita Felicien at 8:30 a.m. EST and 12 p.m. EST



Confederation Beach Park - 585 Van Wagners Beach Road in Hamilton, ON.

The Global Energy Race by Dempster's is proudly sponsored by Kappa, with Fox Sports serving as the exclusive global media partner.

About Canada Bread
Canada Bread Company, Limited, a wholly-owned subsidiary of Grupo Bimbo since May, 2014, is a leading producer and distributor of packaged fresh bread and bakery products with brands such as Dempster's®, Villaggio®, POM®, Bon Matin®, Ben's®, Healthy Way®, McGavins® and Vachon®.  In business for more than 100 years, the Company operates 17 bakeries and employs approximately 4,125 associates across Canada.  It distributes its products through a network of more than 1,200 routes operated by more than 1,125 independent operators and some Corporate Associates.  For more information, please visit

SOURCE Canada Bread Company, Limited

For further information: or to coordinate an on-site interview with Perdita Felicien, please contact: Sonia Prashar, spPR Inc., 416-560-6753,


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