Media Advisory - Hudson's Bay Company to unveil 2010 Canadian Olympic Team
Retail Apparel at grand opening of Olympic Superstore

    
    Celebrations include media preview with Steve Yzerman and free in-store
    concerts featuring award-winning Canadian artists
    

VANCOUVER , Sept. 30 /CNW/ - Hudson's Bay Company is proud once again to be designing the Official Clothing for the Canadian Olympic and Paralympic Teams, and has also created the 2010 Canadian Olympic Team Retail Apparel available to the public. The collection for sale to the public will be available on October 1, 2009 , in the Bay and Zellers and online at www.hbc.com.

Media are invited to the unveiling of the 2010 Canadian Olympic Team Retail Apparel at the grand opening of the Vancouver 2010 Olympic Superstore.

    
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    Unveiling of the 2010 Canadian Olympic Team Retail Apparel and grand
    opening of the Olympic Superstore

    Date:     Thursday, October 1

    Time:     8:30 am - 9:00 am - Walkthrough of the Olympic Superstore
              9:00 am - 9:45 am - Press conference unveiling 2010 Canadian
              Olympic Team Retail Apparel
              9:40 am - 10:30 am - Media availability

    Location: The Bay, Downtown Vancouver
              Entrance through the South Seymour doors only

    Note:     Media identification is required to attend the press
              conference.

    Special Guests:

    Jeff Sherman, CEO, Hudson's Bay Company
    John Furlong, CEO, VANOC
    Chris Rudge, CEO, Canadian Olympic Committee
    Bonnie Brooks, CEO and president, the Bay
    Suzanne Timmins, fashion director, Hudson's Bay Company
    Steve Yzerman, Olympian and Executive Director, Canadian Olympic Men's
    Ice Hockey Team
    Nathalie Lambert, three-time Olympic short-track speed skating medalist
    and Canada's Chef de Mission for the Vancouver 2010 Olympic Winter Games
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    Hudson's Bay Company will continue to celebrate the launch of the 2010
Canadian Olympic Team Retail Apparel with free public events on October 1st
inside the Olympic Superstore, featuring award-winning Canadian artists:

    12:00 - 12:15  DJ Hedspin
    12:00 - 1:00   Athlete autograph session
    12:15 - 1:15   Cowboy Junkies
    1:15 - 1:45    Fashion Show 1
    1:45 - 3:45    DJ Hedspin
    2:00 - 3:00    Athlete autograph session
    3:45 - 4:30    Dan Mangan
    4:30 - 5:00    Fashion Show 2
    5:00 - 6:00    Sam Roberts band
    5:30 - 6:30    Athlete autograph session
    6:00 - 7:30    DJ Hedspin
    

For further information: Media contacts: Shari Burnett, Hudson's Bay Company, [email protected], [phone]; Isabelle Hodge, Canadian Olympic Committee, [email protected], [phone]; Erin Mikaluk, VANOC Communications, [email protected], [phone]