Media advisory - Historic announcement for cancer research in Canada

TORONTO, Jan. 18, 2013 /CNW/ - The Princess Margaret Cancer Centre, one of the top 5 cancer research centres in the world, is transforming cancer care by creating and delivering a unique model of Personalized Cancer Medicine. This more customized approach will create the new gold standard in cancer care, and involves earlier detection, more precise diagnoses, more targeted treatments and better support to patients and their families. Personalized Cancer Medicine allows The Princess Margaret to take another giant leap forward, revolutionizing cancer care for patients at The Princess Margaret, across Canada and around the world.

          When: Monday, January 21 at 10:30 am sharp, concluding by 11:00 am
          Where: 7th floor Research Atrium of the Princess Margaret Cancer Centre,
610 University Avenue, in Toronto
Dr. Robert Bell, President & CEO, University Health Network
Dr. Benjamin Neel, Director of Research, Princess Margaret Cancer Centre
Paul Alofs, President & CEO, Princess Margaret Cancer Foundation
Special guest speaker

The Princess Margaret Cancer Foundation and Princess Margaret Cancer Centre are members of University Health Network, which also includes Toronto General Hospital, Toronto Western Hospital and Toronto Rehabilitation Institute. For more information on The Princess Margaret Cancer Foundation, visit 



SOURCE: Princess Margaret Hospital Foundation

For further information:

Kevin Shea
Associate Director, Public Relations
Princess Margaret Cancer Foundation

Sommer Ellis
Senior Consultant
Hill+Knowlton Strategies

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Princess Margaret Hospital Foundation

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